Altec in the News
Altec Announces Corporate Rebranding to Emphasize Authenticity, Betterment, and Community for All Products and Users
LAGUNA HILLS, CA – AUGUST 1, 2016 – Altec Products Inc., a leader in enterprise document management and workflow solutions, announced today its ongoing rebranding strategy to align the organization’s image with its constant commitment to an evolving global product strategy. Within this focus are goals to educate businesses on the power of going paperless and automating processes with the help of Altec’s signature product, DocLink, previously known as doc-link, which has also gone through rebranding.
Highlighted by new corporate and product logos and an updated product tagline of “Any Document, Any Process, Anywhere,” Doclink’s architectural enhancements and mobile solutions address the needs of today’s dynamic workforce that demands access to data and documents anywhere they work. With a redesigned website and refreshed communication materials, Altec’s rebranding strategy reinforces its market leadership position and ongoing commitment in delivering world-class products and support. Additionally, the shift in the visual identity is a more accurate representation of the personality that makes up Altec’s supportive, highly talented, and dedicated team.
The rebranded corporate logo integrates the company’s 30+ year legacy and marketplace recognition into a modern design by reusing the three-stripe visual element, pointing to origins with paper forms, the shift in 2000 to workflow-driven document management, and newly defined three corporate tenets of Authenticity, Betterment, and Community. Additionally, DocLink’s logo has been updated to best represent the link that the product makes between documents and data, people and processes, and Altec and users.
“Over the years our customers, partners, and staff propel us forward, demanding we continue to evolve our business to meet the needs of an ever-changing market. We are proud to have secured our position as an industry leader over the years yet remain committed to growth and delivering market-leading solutions for our customers and partners. Our new company brand exemplifies the ongoing commitment and strong, personal relationships that Altec has with our users, partners, and team,” said Mark Ford, CEO of Altec. “We look forward to using these changes as a platform to better serve our existing and future customers and take our company to the next level.”
Altec is a leading provider of integrated document management and workflow solutions. Its flagship product, DocLink, enables companies to capture, archive, workflow, and route any document for any process, anywhere, anytime. Connecting data for thousands of customers globally, Altec also enjoys strong, collaborative partnerships with ERP solution providers such as Epicor, Microsoft, Sage and SAP B1 to provide the most comprehensive enterprise document management solution. Learn more at https://www.altec-inc.com.