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Web/Digital Marketing Coordinator
Web/Digital Marketing Coordinator
Director of Marketing
Working under the guidance of the Director of Marketing, the Web/Digital Marketing Coordinator will support the growth of the company through successful implementation of marketing tasks, including administration of the Altec websites, graphic design and content creation, management of Customer portal, and management of the ClickDimensions marketing automation solution.
ESSENTIAL DUTIES AND RESPONSIBILITIES (Other duties may be assigned.)
• Curate stock image library quarterly to match company branding
• Create, design, and maintain graphics design layout and for the following but not limited to:
Website, Customer Portal, PowerPoints, Branded Items, Tradeshow graphics
Branding & Templates
• Design and create Altec branded templates in InDesign, PPT, Word, or Excel for various uses:
o Email Templates
o Collateral & Datasheets
o Webinars & Presentations
• Webinars & WebEx recordings
o Transfer and download WebEx recordings and webinars to S:Drive
o Edit and modify recordings as needed
o Manage and review analytics for video hosting platforms – Edit, modify, and upload videos in Oculu for data tracking
o Edit, modify, and upload videos on YouTube channel for social sharing
o Conduct data analysis on views and CTA clickthroughs from Oculu-hosted videos
• Creation, execution, and management of various videos for sales and marketing use.
o Recap of events
o 3-5 minute product videos recorded by Sales Engineers. Only editing required
o 30 -60 second marketing videos for tradeshows
• Manage and maintain all social media content
Monitor activity & gather monthly analytics, Post minimum of 1 posts per day
Monitor activity, Gather monthly analytics
CMS Management, Multiple
o Assist in posting information to internal websites in WordPress and WiX
News (Press Releases), Events, Case Studies, Job Opportunities, Campaigns
o Develop, review, and update content on Altec webpages on a quarterly basis
o Design annual conference website, platform dependent on event management solution
SEO – Search Engine Optimization
o Set up SEO for Altec website and related sites
o Manage and update SEO monthly
o Deliver and maintain reports and analytics on SEO effectiveness, Web Analytics
o Manage Google Analytics and review for web strategy
o Report on monthly tracking on site visits, page visits, length of visit, pages most visited, etc.
Customer & Partner Portal Administration
Customer Portal Administration
o Manage and gather documents and content for Customer Portal ongoing updates
o Conversion of support documents, videos or other support materials into proper formats suitable for publishing on the Customer Portal
o Manage Customer Portal request process
Marketing Automation Software Administration
o Create email marketing templates, as needed
o Create event landing pages and forms, as needed
o Manage quarterly system updates of ClickDimensions product with Altec IT
o Monitor integrations and lead tracking associated with hosted events/webinars
o Create survey templates, as needed
o Work with ClickDimensions Support for any product errors and bugs
• Proofread all marketing communications and collateral
• Other marketing administrative duties as required
Must be able to lift and carry 20 lb., kneel, grasp, pull, sit, stand, bend and occasionally use a stepladder.
• Strong skills in Graphic Design
• CMS and CRM Knowledge
• Proficient in Microsoft Office (Strong skills in PowerPoint recommended)
• Proficient in Adobe products (Photoshop, Illustrator, InDesign, etc)
• Self-motivated and works well with minimum supervision
• Knowledge of WordPress, Mail Chimp, and Microsoft CRM
• Basic HTML/CSS knowledge
• Social media experience, particularly B2B interaction
• Strong SEO/web analytics experience preferred
About Altec Products, Inc:
Altec is the provider of DocLink, integrated document management and workflow solution which helps businesses manage the lifecycle of their complex, critical documents to enhance productivity, collaboration, and communication while providing the access necessary for achieving success as part of a growing mobile workforce. DocLink is seamlessly integrated to various ERPs due to strong partnerships with ERP solution providers such as Epicor, Microsoft, Sage, and SAP, enabling companies to automate control of critical documents and data efficiently and effectively. With DocLink, businesses easily enhance productivity, collaboration, and communication for any document, any process, anywhere. Learn more at https://www.altec-inc.com and come be a part of our team!
Altec is an equal opportunity employer.
Altec offers a full range of health and welfare benefits including medical, dental, vision, life insurance and paid time off benefits. We also have a 401k plan with match.
To apply for this opportunity, please email your resume to Sendy Lopez at firstname.lastname@example.org with subject line “Job Position – Full Name”.